Strategy

The Strategy contains the clear and well-defined Goal of the business. It is the strategy of the business that ensures its sustainability over time – both in relation to it’s competitors as well as in economic slowdown.

OUR DIGITAL MARKETING STRATEGIES

Our Digital Marketing Strategy is based on the SOSTAC planning framework.

1. Situation Analysis

Where are we Now?

Goal Performance
Customer Insight
eMarketplace SWOT
Brand Perception
Internal Capabilities & Resources

2. Objectives

Where do we want to be?

5 Ss Objectives
Sell – customer acquisition and retention targets
Serve – customer satisfaction targets
Sizzle – site stickiness, visit duration
Speak – trialogue; number of engaged customers
Save – quantified efficiency gains

3. Strategy

How do we get there?

Segmentation, targeting, and positioning
OVP (online value proposition)
Sequence (credibility before visibility)
Integration (consistent OVP) and database
Tools (web functionality, e-mail and IPTV etc.)

4. Tactics

How exactly do we get there?

(details of the strategy)

eMarketing mix, including the communication mix, social networking, what happens when.
Details of contact strategy
e-Campaign initiative schedule

5. Actions

The details of the tactics, who does what when.

Responsibilities and structures
Internal resources and skills
External agencies

6. Control

How do we monitor performance?

5Ss + Web Analytics – KPIs
Usability Testing/mystery shopper
Customer satisfaction surveys
Site visitor profiling
Frequency and reporting
Process of reporting and actions

OUR DIGITAL MARKETING SERVICES COVERED BY OUR STRATEGIES

The area of strategies covered includes but are not limited to the services described below which are mainly focused online marketing via online marketing channels appropriate and available to your business.

Local Search Strategy

Now is the best time for creating a local strategy of your presence on search engine results pages.

Map Search Optimization

Google Maps Optimization is an important part of any successful local search marketing strategy.

Link Building & Content

Link building is still and will continue to be a tremendously important component of Search Engine Optimization.

Paid Search Advertising

Paid listings on Google AdWords and Microsoft adCenter can get your site visible to searchers within days.

Custom Website Design

Our web designers specialize in affordable web design anywhere including e-commerce.

Custom Email Design

Custom email templates are designed by our email experts according to your brand needs.